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Research papers

Price policy and price research (magazines)

The problem dealt with here arose from the quite practical question of what influence the selling price of a magazine has on sales . We wanted to see whether the economic principle that "raising the selling price always means danger of lessened...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: G. Gutjahr
June 15, 1972
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Citation

Gutjahr, G. (1972a, June 15). Price policy and price research (magazines). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/price-policy-and-price-research-magazines-